Stick With Your Strengths

By Chris · Monday, July 28th, 2008

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We hear it over and over again, stick with your strengths and delegate everything else. The simplicity of this message makes a lot of sense when we hear someone else say it or we read it in a big time leadership book but to actually implement this idea into our lives, our ministries and businesses is a whole other thing! For example, the other day I was out at Home Depot to pick up a $5 item for a quick fix in my house. Upon exiting the store, I noticed this:

Did you see it? The orange box center-bottom…

Shop on Line
homedepot.com

Yeah, Home Depot should stick with providing stuff for your home and leave their internet sales marketing to a professional. What could they have done better?

They probably would have been better off if they knew that when you access the internet you are not going “on line” you are actually going “online.”
Believe it or not there are still people out there that do not easily read URIs, instead of “homedepot.com” they would have been much better off with “HomeDepot.com“

I am willing to bet that these simple mistakes could have been avoided if Home Depot had a professional on staff to think these things through correctly or simply shelled out a few bucks to hire a competent outside firm.

Why do I bring all of this up? It is crucial that as leaders we stick with what our strengths are and help to develop others around us to work within their strengths. Leading in this way not only helps to get the work done well but it engages people in the way that God has wired them. It is also crucial that our churches and ministries operate within the vision that God has given its’ leaders. Keep it simple, stick with your strengths.